It’s important to remember digital giving is just a mechanism – it’s a way you can receive donations but not the heart of your fundraising.
If you are trying to reach a community outside of your church who are not online, it may be best to use ‘analogue’ methods, like events or letters.
For people who are already in your church family – take small steps to help them get online and build confidence in other ways. For example, you could first encourage people to use an online calendar or church management software.
Perhaps someone in your church could act as your online giving champion and offer support by phone for people who need help navigating online giving.
Once people feel more comfortable and confident online, digital fundraising activity will increase.